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Start With No: Number One Negotiating Coach Explains Why Win-Win Is an Ineffective, Often Disastrous Strategy, and How You Can Beat It literature 'Gladwell is not only a"Jim Camp offers easy to apply strategies to help make you a more effective negotiator. You'll learn techniques that you can use immediately to improve your negotiating skills by reading this book." JOE MANSUETO, CHAIRMAN. MORNINGSTAR MUTUAL FUNDS "This book is an amazing read and right on target." JOHN KISPERT, CHIEF FINANCIAL OFFICER, KLA TENCOR CORPORATION "Jim Camp's negotiating system is a powerful set of disciplines and tools that helped our