Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business) AUTH-6554083 This item is Not Returnable

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Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business) AUTH-6554083 This item is Not ReturnableStruggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not sure what that means? Well, for starters, too many executives believe they are delighting their customers. Why wouldn't they think that? When they focus on growth, those customer acquisition numbers are pretty sweet, but they don't tell the real story. Prioritizing customer retention is